iOM LoyaltyTrak- an end-to-end customer relationship management (CRM) solution designed to enable businesses to capture, maintain, manage and benefit from valuable customer information.

The solution maintains a comprehensive customer database to allow for detailed analysis of buying behavior and patterns, and enables retailers/service providers to customise marketing programmes and tools accordingly to suit various targeted customer segments, including rewards and redemption systems as well as user-definable membership types and card types, which could be pre-assigned, system-generated or simply be the customer’s ID or phone number.